Girls Night In was an afternoon event led by UoE Sport which offered free activities, classes and sport sessions in the view to create an inclusive and confidence-building environment. My role was to create the "Girls Night In" brand, visual language and digital assets. The brief requested a tone that felt "empowering, friendly and community-led, rather than overly corporate or traditional sporty."
Logos
Assets
Impact of the campaign
The Girls Night In event was a resounding success for UoE sport. The event was oversubscribed, with over 300 women attending the event. 48% of those who attended were not previously engaged with sport or physical activity within UoE sport. The success of Girls Night In has led UoE sport to make it a permanent yearly event. To see an event which I have created the branding and visual style for make such a huge and positive impact is incredible.
Development of the project
The project went through several conceptual iterations before I landed on the final style, as I wanted to offer multiple directions in terms of tone. Here are some of my draft concepts that were played around with before I landed on the final idea.
